The critically acclaimed TV series, Mad Men, may be set in the 1960s, but the insights it offers into the evolution of advertising, marketing, and business strategy are timeless. A scene in Season 7 particularly resonated with us. As the creative team gathers to start work for a major new client, Peggy directs each of the copywriters to give her 25 taglines by the next day. When Don asks, “What’s the strategy?” she responds, “They want to see the tags first.”
Align Your Leaders, Culture, and Brand
Develop holistic leaders, ignite a thriving culture, and evolve your brand with our powerful science-based behavior and communications expertise.
Co-Create New and Sustainable Value
Unleash human and organizational potential to see and act on new possibilities.
Be the Leadership Change
Allow breakthrough changes in your organization and in your own life with our holistic leadership development approach.
IGNITE YOUR WORKPLACE CULTURE
Create a culture of belief, where engaged employees innovate new customer value in a positive and meaningful environment.
Re-Energize Your Brand
Inspired and connected cultures foster inspired and connected brands. We can awaken both.
How to foster “Adult-Adult” relationships with your team. What do you call someone who lets you cry on their shoulder, mediates your disagreements, solves your problems, tells you what to do – and checks to make sure that you did it? If you answered “boss,” you’re not alone.
The search for customers is over. Today, 90% of business buyers say that when they are ready to buy, they will find you. And, recent studies of the buying habits of B2B customers indicate that 8 out of every 10 start their buying journey with a web search instead of a personal interaction. In fact, half- to three-quarters of the average buyer’s decision-making process is completed virtually – without ever having a conversation with a sales person.
How to use neuroscience for better leadership Bad days. We all have them. Sometimes it’s a single event that pushes you over the edge – a traffic jam, a missed deadline, or a tense conversation with your spouse. But sometimes it’s a pervasive pattern of events or behaviors that significantly impacts your long-term well being. When a bad mood becomes chronic it can cause mental and physical harm – to you and others. In fact, neurobiological studies show that emotions are contagious. Leaders’ moods can actually alter the brain chemical state of their followers through a process involving the formation of “mirror” neurons. This means that those in positions of trust and authority can pass down hostility, anger, and depression – as well as joy, gratitude, and happiness – to their team.
It’s not easy to achieve lofty goals if it doesn’t feel good getting there. So clearly, it makes sense that work should feel good. Then why are so many people stuck in a seemingly endless cycle of fatigue and frustration? Why are so many in the working world – executives included – giving so much of themselves, but feeling disengaged and underappreciated?